From Salmon's blog:
Traditional media outlets, by contrast [to blogs], generally have an incomprehensible love affair with Microsoft Word... It’s generally more difficult to insert links, especially when I’m dealing with people who edit for print first and who then just put that edited copy up online. The pieces have to be much more self-contained, and you have to be much more careful about assuming any kind of expertise on the part of your readers: if they’re reading your stuff on paper, then it’s much harder for them to Google anything they don’t understand.Increasingly we're seeing the major news outlets embrace the blogger approach to the news, using social media tools to harness. The most recent example is today's New York Times decision to structure its pay wall so that shared links on Facebook and Twitter will still be accessible. One of my favorite mainstream uses of social media is the BBC World Service which uses its Have your Say forum as a way to get first-person accounts of global events and varying political and religious opinions which it then sites and uses in its news, radio and television coverage. It's a modern extension of a news tip hotline but due to the global nature of its audience has an amazing reach that spans its 24-hour news cycle. A third example of just how ubiquitous social media and blogs have become to news reporting is the launch of Google Realtime and the search engine's use of blog posts and Twitter feeds next to larger media sources.
Today's social media world is a bit like Orwell's Animal Farm, all sources are equal but some are more equal than others. Big publishing names, trusted bloggers and the recommended links from your friends are the the winning sources.
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